U.S. Betfair Subsidiary Signs Exclusive Deal

Betfair, the world’s largest Internet betting exchange based in West London, England through its TVG subsidiary, has recently signed a deal with Keeneland to make it the exclusive television provider of the historic and very prestigious Lexington, Kentucky race track.
Thanks to some arcane legislative loopholes in the U.S., TVG can provide account wagering in America using its TVG.com website and for the first-time ever, offer on-line wagering for the Keeneland Spring Race Meet scheduled on April 3.
The recent acquisitions of both TVG and TVG.com by Betfair are expected to add spice to the gaming scene in the U.S. as Keeneland is the undisputed leader among race tracks pertaining to purse distributions, starters per race, prestigious competition and overall racing quality.
Mr. Greg Nichols, Betfair’s Managing Director for Sporting Affairs, firmly believes this first North American agreement is significant as it will enable the firm’s other wagering sites to benefit greatly from TVG’s television and Web coverage of Keeneland’s horse races. Additionally, he notes that it is definitely a move in the right direction for its loyal fans, stakeholders and the overall racing industry.
As a matter of fact, TVG will be broadcasting live during the Keeneland Spring Meet. This virtually unprecedented pre-race coverage includes the week prior to the Toyota Blue Grass Stakes and also the post-position draw. Race day coverage itself will feature the newest broadcast technology and enhanced never-before-seen camera angles for the television audience.
No less than the president and CEO of Keeneland, Mr. Nick Nicholson, is proud of the contract as TVG is known for its excellent TV production quality and sophisticated digital wagering platforms.