ANALYSE YOUR INTERNET GAMBLING COMPETITOR

On the latest survey, “Betting & Gaming Industry - Business Ratio Report” by Internet business research specialists Research and Markets.com compare compares the financial performance of the leading players in this industry sector, thus offering a quick and cost-effective competitor analysis tool for senior management. They use ratio as an important tool for comparing the performance of companies on a like-for-like basis. By using ratios, you can directly measure or compared with ease the profitability relation such as debt and growth levels of different sized companies. The study made by R&M focuses on the performance of key players in the industry, having closely analyzed the sector. They are also focusing on the 118 leading companies in the Betting and Gaming Industry and their performance for over three years up to 7th April 2008. It is being discovered that during this term, an average company has a 17.4 percent increase in turnover, with sales rising from GBP243.7 million in 2005/06 to GBP271.9 million in the middle analysis year, before peaking at GBP285.9 million in 2007/08. Pre-tax profits increase from GBP8.1 million in 2005/06 to GBP9.1 million in 2007/08, which resulted to an overall increase of 11.6 percent. This study as the authors claim helps to enable the companies in the online gambling space to identify the financial strengths and weaknesses of competitors in terms of profitability, liquidity, gearing, efficiency and employee performance, and benchmark their own business performance. This can also be an effective tool to identify the potential acquisitions using the Performance League Tables.